Main Content

Home > Discover the Beach Life > Orange Beach’s Next Generation of Luxury Living: 3 New Projects You Should Know About

Orange Beach’s Next Generation of Luxury Living: 3 New Projects You Should Know About

ground view of Phoenix Key Tower I new construction condo in Orange Beach – photo by Billy Hale

Published on : Wednesday August 6, 2025

Orange Beach is entering a bold new era of luxury development. With limited beachfront and soaring demand, three standout projects are redefining high-end coastal living: Abaco, Phoenix Key Tower I, and Phoenix South Point. Whether you’re a buyer, investor, or just keeping an eye on the market, here’s what makes each project worth watching.


🛥️ Abaco at Terry Cove

Status: Under Construction | Starting From: $645,000+
Units: 259 (phased) | Developer: Cunningham Head LLC + J. Alan Kent Development
Estimated Completion: Phased through 2026+

Abaco is a resort-style waterfront community on Terry Cove, just minutes from The Wharf and Robinson Island. The development offers private marina access, luxury interiors, and upscale resort amenities.

  • 2–4 Bedroom Residences

  • Marina with private boat slips (18’–70’)

  • Short-term rentals allowed

  • Finishes: shiplap accents, engineered wood, quartz counters, gas grilling stations

👉 Learn more about Abaco Orange Beach


🏖️ Phoenix Key Tower I

Status: Under Construction | Starting From: $2.8M+
Units: 56 | Developer: Brett/Robinson
Estimated Completion: Late 2026

Phoenix Key Tower I is a low-density, ultra-luxury beachfront tower with just 56 units across 25 stories — offering privacy, premium amenities, and expansive Gulf views.

  • 4–6 Bedroom Residences (up to ~4,250 sq ft)

  • Gulf-front lazy river, indoor pool, hot tubs

  • 10’–12’ ceilings, floor-to-ceiling windows

  • Rooftop penthouses with concierge-level living

👉 More on Phoenix Key Tower I


🌅 Phoenix South Point

Status: Under Construction | Starting From: $1.75M+
Units: 66 | Developer: Brett/Robinson
Estimated Completion: Winter 2026

Located next to the Coastal restaurant and retail district, Phoenix South Point blends luxury Gulf-front living with convenience and strong investment potential.

  • 3–5 Bedroom Residences

  • Gulf-front lazy river, waterslide, indoor/outdoor pools

  • Porcelain tile, electric balcony grills, quartz/granite counters

  • Walking distance to dining and entertainment

👉 Explore Phoenix South Point

🔍 Final Thoughts

These three developments are setting a new standard in Orange Beach — whether you’re looking for a boater’s retreat, a luxury beachfront home, or a rental-friendly investment, each offers something unique.

If you’d like floor plans, pricing updates, or private previews, contact me here.

About the Author

Billy Hale is an Orange Beach and Perdido Key Realtor® with over 15 years of experience helping clients buy, sell, and invest in coastal real estate. Known for his deep market knowledge and client-first approach, Billy publishes weekly insights to help homeowners and investors make smart real estate decisions along Alabama and Florida’s Gulf Coast.

CONTACT US

Got any questions? Get in touch

    Skip to content